Processing Fluency

The subjective ease with which information is cognitively processed (Reber, Winkielman, Schwarz and others, cognitive psychology ~1990s–2000s). Fluent stimuli — familiar words, simple shapes, rhymes, short sentences — are judged as more true, more likeable, more trustworthy, and more probable than dis-fluent ones, even when the underlying evidence is identical. This is the truth effect and its many cousins.

Processing fluency is the cognitive mechanism behind several security-relevant failure modes: phishing pages that mimic the visual “look” of legitimate sites exploit fluency; dense legalese in smart-contract ToS reduces fluency and thereby perceived risk; and — more subtly — fluent LLM prose is judged more credible than equally-reliable but less fluent text (Epistemia, Epistemological Fault Lines Between Human and Artificial Intelligence).

House on Rock - LangSec in Ethereum Classic invokes processing fluency to explain why Solidity code that looks like JavaScript is trusted more than its semantic hazards warrant: the fluency of the surface syntax imports misplaced confidence.

Tags

#cognitive-psychology #ui #security

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